In The Media

Occasionally we are lucky enough to be featured in magazines and newspapers. Here is a collection of what we have scrapped together.

House & Home - August 2012 - Editors Choice #4

We're heartened to see Irish designers being prolific, such as Fiona Snow, who keeps churning out new goodies on her trusty laser cutter. The latest are these simple-designed photo frames, €18 each. Fiona's packaging is always a joy, too. Shop at www.snowed.ie

The Irish Times Magazine - July 2012

Make It Mag - July 2012

The Sunday Times - Home Suppliment - June 2012

Irish Times - Weekend Magzine - March 2012

Sunday Business Post - April 2012

The Sunday Times Ireland - March 3, 2012 -

"A desire to avoid "making other people's stuff" is what led Fiona Snow, an architectural model maker, to set up her paper-product business, Snow, last year. Having returned from working for an architect in America she bought a laser-cutting machine and says she hasn't looked back since.
“It took me a couple of years to save up for it but it was totally worth it. It's very liberating," says Snow, 29, who lectures in model-making at Dun Laoghaire Institute of Art, Design, and Technology. Her range of delicately cut paper products includes colourful light towers, miniature houses, birdhouses and stationery. She also makes acrylic-based products such as her latest item to be stocked at Designist: a photo frame reminiscent of a small Connect Four game.
Snow's designs have sold steadily and she has a large order of light towers from a day spa. The attention to detail in each product is painstakingly accurate, from the tiny, delicate shapes to the boxes that contain the products.
"The packaging is my guilty pleasure. I put far too much work into it, making these perfectly straight boxes," she says.
This hands on approach is far removed from how you might imagine design products come to life. The machines cut the actual designs but everything is assembled, and glued, by Snow and her husband at her parents' house.
"We think this time next year we'll need some extra people," she says.
As with some peers, Snow received financial and business support from her enterprise board and the Crafts Council of Ireland. She sees the potential for an industrial design scene in Ireland.
"My students leave college with amazing skills and enthusiasm but nowhere to go. The design industry has legs and I believe in the talent here and want it to stay and be fostered,"she says.

Image Interiors - Jan 2012 - Light Towers featured in "Insider News"

"These gorgeous, colourful lights would make a perfect addition to any room. The Intricate designs are achieved using lasercutting. Snow is an Irish design company with a range of beautiful and unique products that are all made in Ireland."

House and Home - Jan 2012 - Mini-Houses #7 in Editors Choice

"Snow is the trade name of Fiona Snow, who makes beautifully intricate laser-cut paper crafts. We stocked up on her lovely, delicate paper lanterns, and decorative gift tags before Christmas, and loved her Mini House decorations. She also makes beaufully simple cards and gifts for those who love an eye for detail."

The Sunday Times- Ireland Home - December 4, 2011 - "Christmas Crackers" p. 6-7

"Fiona Snow is one of the most innovative Irish designers of the moment. Her Christmas collection includes delicate decorations such as tiny paper lanterns and these miniature houses on red ribbons."